A Fruitive Company Blog

Nourish Your Body – Hydration is Key

Nourish - Hydration

Photo By: Gian Valdivia

What does the word “nourish” mean to you?

Is it feeding your family or watering your homegrown garden? Is it conditioning your hair because the bottle says it will “nourish your brittle, dry hair back to beautiful hair?” Or is it just simply taking a nice, long, cleansing breath. By definition, to nourish means to supply with food or other substances essential for growth, health, and good body condition. Oftentimes, “nourish” is associated with food; however, your body can survive longer without food than it can without water. For us, at Fruitive, to nourish means to love and nurture our bodies to optimum health. What better way to do that than by keeping our bodies hydrated.

As the European Hydration Institute so eloquently states, “appropriate hydration of the body is an absolute requirement for health and is essential for life itself.”

HOW: If hydration is so important for our healthy bodies, how do we go about staying “nourishly” hydrated?  Obviously, water is the best way; however, coconut water has also been shown to provide great hydration. Filled with electrolytes and minerals like potassium, calcium, phosphorus, sodium, and magnesium, coconut water not only hydrates, but also replenishes our bodies of lost nutrients after a long day in the sun or an intense workout on the beach.  But, these obvious choices are not the only ways to stay hydrated.

Actually, most fruits and vegetables are 80 to 90 percent water.  For example, apples are 84% water, strawberries are 92% water, and spinach is 92 % water, just to name a few!

To get an even better idea of just how much water content is in your favorite fruits and vegetables, check out the chart below.

Although you can’t depend solely on fruits and veggies for your hydration, it is important to include them in your daily diet for additional and optimal hydration. At Fruitive, all of our products are 100% plant-based, so you can be confident that you’ll be nourishing your body when you eat or drink with us. Adding cold-pressed juices to your daily hydration routine might be the easiest and most palatable way to start nourishing fast! Many of Fruitive’s cold-pressed juices contain fresh coconut water from young Thai coconuts and fruits and veggies with high water content such as cucumbers!

Nourish - Hydration

Photo By: Gian Valdivia

Now that we know the how, how about the why

WHY: Why do we need to stay “nourishly” hydrated? Well that’s an easy question! The benefits of good hydration have been scientifically proven by many!  Some of these benefits include:


  1. DETOXIFICATION AND DIGESTION SUPPORT! Water helps move toxins out of the body through perspiration and waste elimination. More specifically, our kidneys need water to help filter the toxins out of our bodies.

  2. THERMOREGULATION. Hydration is key to helping the body regulate body temperature…. think sweating!
  3. Helps LUBRICATE and cushion joints for constant and optimal body movement.
  4. IMPROVES COGNITIVE PERFORMANCE! Hydration has been shown to help with mental concentration, alertness, and short-term memory.  Maybe think about bringing water to your next exam or interview instead of coffee!
  5. SKIN BOOSTER. Keeps skin moist and supple.
  6. IMPROVED WEIGHT MANAGEMENT. Keeps you full!  Sometimes you may think you are hungry when really you might just be thirsty!
  7. PROMOTES CARDIOVASCULAR HEALTH and helps carry nutrients and oxygen to cells.
  8. Overall, hydration is key to MAINTAINING normal and HEALTHY body functions!

Love your body, nourish your body, and stay hydrated for optimum personal growth, health, and sound overall body condition! This should be a simple task for even you busy bees – just carry around a reusable water bottle filled with simple water along with some delicious cold-pressed juices to give your hydrating routine a little kick.

Share your thoughts with us! What’s your definition of NOURISH?

% water content for food

Popkin, Barry M., Kristen E. D’Anci, and Irwin H. Rosenberg. “Lead Article: Water, Hydration, and Health.” Nutrition Reviews 68.8 (2010): 439-58.

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